Home Social networking After annoying users, Instagram suspends Tiktok-like features

After annoying users, Instagram suspends Tiktok-like features


After facing backlash from its users for losing its originality, social media platform Instagram decided to remove its Tik-Tok-like features.

The photo and video sharing social networking service has consistently tried to outpace competitor TikTok in the race for more views. The efforts are mainly the result of its parent company Meta to change the Instagram and YouTube interface so that users can watch videos and photos in a similar way to its rival TikTok.

Some of the changes that have been criticized by users include shortened videos playing, showing them full screen like TikTok does, and recommending posts from strangers.

However, Instagram’s plan has not gone down well with its users, as many of them have launched a campaign against the social networking service for becoming similar to TikTok. As a result, it decided to suspend features that users campaigned against, according to a report published Thursday in Platformer’s Tech Newsletter.

Alongside the public, many international celebrities have also joined the bandwagon of activists to speak out against Instagram. Celebrity sisters Kim Kardashian and Kylie Jenner were among the most vocal users to post messages on social media this week calling on the company to “Instagram remake Instagram” and stop trying to be like TikTok. The slogan originated from a change.org petition that had received more than 229,000 signatures as of Thursday evening.

“Let’s go back to our roots with Instagram and remember that the intent behind Instagram was to share photos, for Pete’s sake,” the petition read.

Before deciding to pause the controversial features, Instagram chief Adam Mosseri responded to the controversy on Twitter earlier this week. In the video he posted to Twitter, Adam assured the public that the features are in the trial phase and are being tested with a small number of users to keep Instagram fresh.

“I’m glad we took a risk,” Mosseri said Thursday in an interview with Platformer’s Casey Newton.

“But we absolutely have to take a step back and regroup. If we don’t fail once in a while, we’re not thinking big enough or bold enough,” Mosseri said.

Mosseri argued that the shift to more videos would happen even if the service didn’t change anything, as users increasingly share and search for video snippets.

“If you look at what people are sharing on Instagram, it’s moving more and more to video over time, we’re going to have to look at that shift,” Mosseri said.

Meta chief Mark Zuckerberg backed that position in an earnings call on Wednesday, saying people are increasingly watching videos online.

Both Meta and Google are among the companies facing increased competition from TikTok for people’s attention and have launched their own short form video sharing versions.

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