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Australians spent more time on mobiles last year thanks to TikTok

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Consumers spent 3.8 trillion hours on mobile devices in 2021, according to App Annie.

“We expect 2022 to break records in a transformed economy dependent on digital socializing, hybrid working and entertainment,” he said in a new 2022 State of Mobile Report.

Australians spent 3.9 hours a day on devices, down from 3.2 hours in 2020 and 2.9 hours in 2019.

In comparison, television viewing averaged 2.4 hours a day, a 1.4% increase from the previous year, says IBISWorld.

Australia was 13and in the global mobile and app engagement rankings.

Brazil and Indonesia are tied with 5.4 hours per day, followed by South Korea with five hours.

“Mobile is the best ever and the must-have device of the future,” said Theodore Krantz, CEO of App Annie. “The big screen is slowly dying as mobile continues to break records in virtually every category: time spent, downloads and revenue.”

2021 saw over 232 billion downloads worldwide (+5%), US$168 billion in consumer spending and app store spending grew 19% year-on-year to $170 billion with daily duration per user increased by 30% to 4.8 hours.

233 apps spent over $100 million, a 20% growth. 13 of them exceeded $1 billion.

Seven out of 10 minutes on mobile were spent on social and photo and video apps.

TikTok was the global star, with growth rates reaching 75% in some countries.

“Notably, TikTok had the highest depth engagement in four years and had a bumper year in 2021, following an already record-breaking 2020,” the report noted.

In Australia, Tik Tok saw the strongest growth in monthly hours, up to 23.4 hours from 16.8 hours.

It was the third most downloaded after Service Victoria and Service NSW.

Global gaming fans spent another $16 billion, bringing the total to $116 billion.

Growth in Australian consumer spending on mobile games was $1.42 billion, up from $0.17 billion.

Download growth was $0.29 billion.

The most downloaded game app in Australia was ROBLOX, which was second in terms of consumer spending after Lightning Link Casino, and the third for MAUs after Location RPG and Mafia/Betrayal.

Metaverse interest was “catapulted” with avatar apps up 160% year over year. Social networking, shopping and fitness apps have also seen growth internationally.

“Mobile brings us closer, whether virtual or in person,” Krantz said.

“The future will be based on an immersive entertainment experience that you create.

“You won’t watch movies, you’ll play them.”