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Over the past few months, you’ve probably seen several articles about employers struggling to recruit in this not-quite-post-pandemic economy. Whether they’re too picky with applicants or a declining job market has decided to move into more distant positions, you may be feeling a bit perplexed right now if you’re trying to maneuver to grow your business.
Even so, it takes a combination of creativity and flexibility to recruit top talent for all your open positions, and even with a few missteps along the way, it’s easy to course-correct. You have all the technology you need at your fingertips to post your jobs and get them seen by a wide audience of potential employees, and the right tools can make it easier than ever to connect with qualified talent who is excited about the role and stand out from the competition.
It’s just a matter of knowing which strategies to use, but we’re here to help you find the best ways to hire employees, especially online. There are proven methods that can always work to find the best candidates for your vacancies, such as traditional advertising, networking events, referrals, and using job boards like ZipRecruiter. But there are a few key ways to simplify the process, and sometimes it can start before you even write the job description itself. Ensuring your social media is up to snuff and your business has a positive online presence is an underrated way to help your business succeed before you start filling positions, for example.
It doesn’t matter if you’re hiring for in-office or remote work positions, part-time or full-time employees, or if you need someone on a short-term contract, these are strategy faux pas. common recruiting practices you’ll want to avoid, plus tips that will help you grab the attention of job seekers, create a brand for your company that will leave a lasting impression, and successfully find the best candidates with the experience. most relevant to the position.
1. You haven’t developed your company’s online presence
Although you don’t have to rely entirely on the internet to hire employees in the digital age (48% of new hires are always found through employee referrals), you want to make a positive first impression if you cast that net by having a dedicated online presence for your business.
Not having an up-to-date professional website or social media profiles at present are red flags for potential clients, so make sure your pages are both well laid out, visually and reflect the values of your company. to the best candidates. Your company profile should be complete and thorough on employer review sites like Glassdoor, and all of your company information should be consistent across all of your social media profiles (the tone of your copy should also be consistent). If you’re not sure how your public perception is viewed, check out employer reviews and comments on Google and Glassdoor.
2. You’re not posting on the right job boards
You shouldn’t rely solely on social media ads and your company’s website to fill your vacancies. It’s easy to improve your chances of finding the best candidates for your jobs by posting on top job boards like ZipRecruiter.
You also won’t have to manually post your jobs to multiple individual job boards. Simply create and publish your job offer on ZipRecruiter using one of their customizable templates, and with just one click, the platform will automatically send it to over 100 top job boards. With this increased visibility, you are more likely to find the most qualified candidates in a shorter time frame.
That being said, you should not underestimate the potential that social media recruiting can have on your business. Using social media as a tool not only allows you to engage more one-on-one with potential candidates and express the qualifications you seek, but also to share job postings where more passive job seekers might meet them.
Sharing jobs is also much easier for job seekers on social media, who can easily forward the listing to someone they know even if they are not interested in the position itself. same. It’s also a great way to boost your business’s online presence, as we mentioned earlier. By sharing newsletters, blog posts, and photos of your office, you can showcase your company culture and give potential candidates a better idea of your company values.
4. You don’t use sponsored job postings
When you’re competing with thousands of job postings posted online every day, your posting visibility can drop if you’re not creative. That doesn’t mean you have to constantly repost the same job, but you want to make sure your ad stands out, and one way to do that is to post sponsored jobs. These will often show up in a better search position or more often than regular listings, so you’ll find high-quality candidates as soon as possible.
5. You skim resumes without reviewing them carefully
Sifting through hundreds or thousands of resumes from job seekers across the country can be daunting, and it’s hard to know how to narrow them down without missing someone who might turn out to be the best candidate for the job. . You can use tools on job boards that filter your received applications by education, years of experience, relevant qualifications, etc. to make the process a little easier.