In the digital age, the emergence and popularity of dating apps has changed the way people make meaningful connections online or make new friends. The pandemic has moved all of our lives onto the internet again as people searched for online connections amid physical isolation. However, with the increasing adoption and use of the Internet, issues such as body shaming, trolling and other types of online abuse, especially against women, have also increased, in especially since the start of the pandemic. In response to these safety concerns, Bumble is back with the “Stand for Safety” campaign, to raise awareness of digital safety and help its community to recognize and combat online hate and aggression.
This follows a recent nationwide survey of Indian adults conducted by Bumble India, which suggested that 50% of respondents had encountered hateful content online. Additionally, 1 in 4 women say they have witnessed negative comments about their physical appearance and abuse at least once a week. Additionally, 48% of people said facing hate and bullying online made it hard for them to trust others.
Thus, Bumble’s awareness initiative aims to empower its community in India to recognize, prevent and combat online abuse.“Stand for Safety” once again demonstrates Bumble’s commitment to helping create a safer, kinder, and more inclusive internet.. In partnership with the Center for Social Research (CSR), a non-profit organization and Nyaaya, an independent open-access digital resource, Bumble has released a safety manual to help raise awareness of digital safety and empower its community to recognize and challenge hate, bullying and discrimination online. People can access this handbook for simple, actionable information about their legal rights and how to exercise them when faced with online hate and discrimination.
“We are delighted to partner with the Center for Social Research and Nyaaya to create this one-of-a-kind safety manual to support our community and provide them with crucial information to recognize and address abuse, discrimination and harassment in line. Bumble is built on the core values of kindness, respect, inclusiveness, and equality, and safety has been core to Bumble’s mission since day one. Our “Stand for Safety” initiative further demonstrates our deeper commitment to creating a world where all relationships are healthy and fair. commented Mahima Kaul, APAC Public Policy Manager at Bumble.
Adding to this, Jyoti Vadehra, Head of Media and Communications at the Center for Social Research, said, “We are pleased to have partnered with Bumble in India in their efforts to make the internet a safer and more user-friendly space. especially for women and other marginalized communities. . The creation of the Bumble Safety Handbook is an essential step in the right direction, and the goal is to give users agency and give them the right tools to boost their well-being, while navigating the online space. .
Bumble is committed to fostering a safe and inclusive online space and, given India’s socio-cultural and multilingual diversities, will endeavor to update its guidelines by adding more stop words in several Indian regional languages. On top of that, the app stands out from others in the space with its multiple security-focused product features. Users can block and report anyone who goes against Bumble’s Community Guidelines. Additionally, people can easily access the Safety + Wellbeing Center resource center within the app designed to help its community have a safe and healthy dating experience.
Bumble also pays attention to women’s need for intimacy with its specific geographical feature, especially for the Bumble community in India. It allows a woman to use only the first initial of her name to create her Bumble Date profile, and then share her full name with connections when she feels ready and comfortable. Private Detector, a feature that uses artificial intelligence (AI) to automatically detect and blur unsolicited nude images, allows Bumble users to detect and blur nude images. Bumble is also one of the first social networking apps to explicitly ban unsolicited and derogatory comments about a person’s appearance, shape, size, or health.
Thus, the “Stand for Safety” initiative should continue to make the internet safer and more inclusive while paving the way for other digital platforms to take similar steps and make online dating and networking a safe space.
This is a joint publication.
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