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The way we consume entertainment and news has changed dramatically over the past decade. Where once we relied solely on televisions or news outlets to consume information, we now connect with our peers and listen. It is a movement that has changed the way we think, interact and interact with each other. This is the creator economy: the collection, creation and distribution of all content in our current digital world.
More … than 50 million people worldwide consider themselves creators, with 41% of creators earning a living wage ($69,000 or more) per year. A new study from MBO Partners shows that the creator economy is young, with 75% of creators identifying as Gen Z or Millennials.
It’s a booming economy, with exposure to social media influencing what kids want to be when they grow up. If you’re a budding content creator just starting out, here are the four best mediums to take your passion and skills to the next level.
With WordPress users producing around 70 million new posts every month, there’s no doubt that blogging is a great medium for content expression. If you’re a content creator with a passion for writing, taking your creative skills online and monetizing this lucrative platform is a great start to your content creation journey. For example, platforms like Medium allow successful writers to generate money through community subscriptions, and writers use popular programs like Google AdSense and affiliate marketing to monetize their content on major publishing platforms. like WordPress.
Consider leveraging contextually relevant content through affiliate marketing platforms such as Clickbank and Commission Junction. Additionally, a platform like Substack allows writers to send digital newsletters directly to their readers and monetize their content. The platform removes the institutional structure that allows media publishers to profit greatly from a writer’s work, and instead allows the writer to earn money directly from subscriptions with tools for newsletter publishing and all-in-one solutions to help writers get paid for their writing.
Creative veterans looking to expand their successful blogging brand into new platforms and forms of monetization can partner with brands to create original content, sell ebooks, turn their skills into lessons, and host coaching sessions. personal advice and coaching.
If you’re a content creator who uses other mediums, consider turning to online blogging to market yourself or your business and increase your visibility. After all, blogging is scalable and affordable for individuals and businesses.
If time is a concern, a great way to break into the creator industry may look like buying an existing blog. With SEO, copywriting, and content marketing skills, you can quickly grow your newly acquired business because it’s already established and has some traction.
Related: How to scale your blog like a startup
2. Social Media
Since social media is the core business of most content creators, they are active social media users. According to MBO Partners study on the economy of creators, 96% of content creators say social media is very important (71%) or somewhat important (25%) to building their online reputation and brand. Today’s social media influencers have the power to influence and change consumer buying behavior through their relationships with their online followers. Bespoke niche accounts with loyal followers and sponsored influencers contribute to the creator economy and, according to Mediakix, are expected to be worth $15 million by 2022.
With consistent and effective social media strategies, user engagement, networking, and brand consistency, it is possible to build a healthy following on social media and create a successful brand.
For the seasoned content creator, it’s always a good idea to experiment with A/B testing. For example, if you have a successful social media fanbase that extends to your online blog, consider experimenting with things like text placement and testing running products.
Related: How to make money with social media
Whether you’re a successful YouTuber or new to the content creation industry, selling merchandise and products can be a great way to monetize your craft. There are more than six million third-party sellers on Amazon, and that number continues to climb as nearly 2,000 new sellers join the platform every day.
Brand merchandising and niche products can be a great opportunity to monetize your brand, especially if you have an established and loyal fanbase. There are many routes into the e-commerce industry. Sellers can use avenues like Shopify, Amazon FBA, dropshipping, or Etsy.
Think about the ideal e-commerce model you want. Would you like to hold and distribute the inventory yourself or use the Fulfillment by Amazon (FBA) model, a service offered by Amazon to help business owners sell their products? As a general rule, it is important to keep supply chain distribution in mind.
Think about where you buy your products. A reliable and efficient supplier will not only deliver your products at favorable prices, but will also do so in a timely manner. Put in place a long-term strategy in response to supply chain disruptions due to labor, raw material supply, weather and location-specific operating conditions, such as power outages and local Covid restrictions.
Related: 9 Tips to Make Your Ecommerce Business a Huge Success
Do you have invaluable skills or knowledge that others could benefit from? Consider expanding your market with SaaS (Software as a Service). SaaS is a way to deliver applications over the internet – as a service. Maybe you’re a successful entrepreneur who wants to teach others how to thrive in the industry, or you have first-hand experience optimizing your digital platform and acquiring new subscribers. SaaS edtech will always be in demand. Leverage the connections, tools, and resources you have as a creative entrepreneur and teach others how to do the same while making money.
Related: The Rise of SaaS: New Program for Digital Gig Entrepreneurs
There are countless opportunities within the creative economy, and the good news is that there are endless different ways to get into it. What is your?