This tutorial is about building a social networking website with Ning. We will do our best for you to understand this guide. I hope you will like this blog How to Create a Social Media Website with Ning. If your answer is yes, please share after reading this.
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Social Media Week is a leading news platform and global conference that organizes and publishes the most innovative ideas and perspectives on the influence of social media and technology on business, society and culture. The social media industry has been booming since the inception of Facebook. Mark provided the crucial spark, pushing entrepreneurs to think, take risks and establish an exciting new social network. Have you thought about creating your own social network? If you answered yes, this article will provide you with all the information you need to start one.
How to Create a Social Media Website with Ning
1. Define your target audience: know your community
Paying attention to this phase and focusing all your hard work and energy at the start will pay off in the end. First, you need to define the core and then develop a social networking website based on those parameters and values. Are you asking what is a social networking service anyway? Defining your target audience using as many filters as possible will help you establish your social media network on a solid foundation later on. As we said, this phase is crucial, and by doing it well, you will significantly reduce the level of risk of failure. How to effectively define your target audience? You can choose between two approaches:
Internet is a very good place to get information. You can find, collect and analyze demographic, psychographic and behavioral data of large masses of people. There are many resources available that provide the correct data. You just need to dig deeper. Google should be your starting point that will guide you whenever you need to get this valuable information. Searching online can be time consuming, but it is reliable and simple.
test and learn
With this approach, you need a prepared demo version of your social networks that you can test on real people and then prepare hypotheses based on their behavior. This approach requires organizing test takers, preparing various interview questions, and providing test kits. The downside is that it has associated costs, the good thing is that you will have 100% reliable results.
How to create a social network when you have limited resources and what approach should you adopt? It really depends on the development process and what data you really need. Choose wisely.
2. Develop a growth strategy based on your users
How to build a social network in a market full of competitors? To build it from scratch, you must first prepare your growth strategy. Your target audience is defined, you have all the important data, but now you need it to know your service. It sounds very simple, but this part is also complicated. Fortune discusses some interesting concepts in the article The Real Way to Build a Social Network that can be useful when implemented in the real world.
The need to define a coherent growth strategy aligned with your target audience comes from the fact that the destiny of the commercial success of your social network depends on it.
There are two things you can do:
start small and slowly expand your base. Remember that Facebook started local and small. They used the information available in their high school yearbook. They grew after the network became very popular. Entrepreneurs know how to take a calculated risk. Mark is an amazing entrepreneur and conscientious businessman. You should be one too. You can start your social network even with the help of white label tools like Ning.
go big – Focus your efforts on a broad demographic and your marketing to a broader base from the start. Twitter has used this strategy and had great success.
Unless you have a unique solution or idea, you should always start small. It’s a less risky success strategy. The Go Big approach will also expose your social network to other competitors, making it harder to grow.
3. Follow these social media development checkpoints
What is a social networking site if not complex software that needs the right team to develop successfully? Once you’ve got all the necessary information about your target audience and strategy, and you know the features and look, it’s time to communicate everything to your developer team. Before that, you need to check that everything is ready. Here are some checkpoints to reconsider before contacting their development team:
money – The development process is all about money. Instagram had a development budget of $300,000 and Facebook around $500,000. It depends on the complexity of the features you are trying to develop. If you opt for simple functionality, your cost will be lower, around $100,000. Please keep this in mind.
The platform – Will it just be a web-based social network or are you planning to develop a mobile app as well? You need to know these things before the big talk with your development people. Use the data from your market research to decide what to do. How to market a social network is closely tied to the preferences of your target audience.
Database Volume – Traffic Estimate – It is not possible to estimate your traffic with 100% accuracy. The estimated number that will be close to what will actually happen will be valuable information for your development team. Here are some database options you can use:
– Use MySQL or PostgreSQL for your structured data.
– NoSQL databases, such as MongoDB for high loads and traffic spikes
Base your choice on your quote.
4. Use minimal and simple social media UX design
How to design an easy-to-use and functional social network?
Keep it minimal and simple. Why do these two rules exist? Because users want to create a social network that only talks about them, not about you. User experience matters. Build your own network that cares about their journey and the value they get from it. Flashy designs from social networks like HI5 and Myspace didn’t seem to be doing very well in the market. Facebook, Twitter, Instagram and Snapchat all have one thing in common: user-oriented design and ease of use. Online tools can also help you. For example, Ning has a simple drag-and-drop builder that can save you a lot of time.
Here you can check some necessary steps to create your own social network. There are some basic things to think about before you start defining your social media interface. You should think about:
- The elements of a standard profile
- Chat options and features
- news design
- login buttons
- engagement buttons
- Comments section areas
- Social group options
- Settings layout
UX design can be tricky. You need to make sure that your social network provides an enjoyable, user-centric experience for your target audience. Consistency across all parts of your social network is a must. A significant investment in a quality application architecture is something that must be prepared in time from a financial and structural point of view.
5. Promote your social network effectively
After all, and you already have the final product in your hands, it’s time to promote. Follow the AIDA marketing model. It is an acronym used in marketing and stands for Attention, Interest, Desire and Action. Following these steps will help you communicate with your target audience in a way that better meets their needs and wants. Implementing the basics of this model into your digital marketing strategy can do wonders. It may even contain artificial intelligence, as we confidently enter the world of computing.
The ultimate goal is to properly monetize your efforts in the marketplace. Combine your passion with making money:
- Advertising on your platform: banners, sponsored posts, sponsorships, brand mentions.
- Cooperation with other companies and influencers through affiliate programs. Affiliate marketing is a well-known form of monetization;
- Sell digital products (such as e-books, games, software, music, apps) and physical goods (paper books, e-books, crafts, food);
- Organization of events: participation or sponsorship fees;
- Autonomous services such as training, coaching, consulting;
- Donations: the “Donate” button could be a good form of passive income;
Some concrete digital marketing solutions that you can do to better promote your social network:
- Create your SEO strategy – SEO is just as important for social media as it is for any other e-commerce site. There are many experts in the market who can help you create a quality SEO strategy that won’t cost you much but will increase your business’ online ranking and exposure.
- Use lead generation tactics – create a landing page and give free access to some premium features for free. This will help you build your database of potential customers which you can use later for newsletters and future exciting updates on new features. You can even try recent chatbot marketing strategies.
- Use another social network for promotion: use your fan base to go further and meet your friends on other social networks. Have them manually invite them. This means that you need to set up an automatic invitation system that can invite friends based on their email address or social media profile. Facebook implemented this tactic for so long and later all popular social networks followed suit. It will really help you build your community.
- Find the perfect name that will define social media: Analyze popular social media names, find the best one for your business and use it in your marketing campaign. The name is an equally important part of your marketing strategy.
Final Words: How to Build a Social Networking Website with Ning
Hope you understand this article How to Create a Social Media Website with Ning, if your answer is no, you can ask anything via the contact forum section linked to this article. And if your answer is yes, share this article with your family and friends.