Home Social networking Instagram chief is moving to Europe, report says

Instagram chief is moving to Europe, report says


Instagram boss Adam Mosseri is reportedly heading across the pond to live in London.

The move later this year will see Mosseri build the Instagram team at Meta’s new headquarters in Kings Cross, but is also driven by a personal desire to experience life in the UK capital, according to a report in the FinancialTimes In Monday.

Sources with knowledge of the matter also said the relocation would be temporary, although they were unable to say how long he was likely to stay in the European city.

The Times report suggests that Instagram may also be looking to take advantage of cheaper labor costs in the UK, with Silicon Valley rates considerably higher. The UK is currently Meta’s largest engineering base outside of the US, so it’s already proven to attract talent to the UK metropolis.

Mosseri joined the company formerly known as Facebook 14 years ago. Facebook acquired Instagram in 2012, and when the app’s co-founders left six years later, Mosseri took on the lead role.

The Instagram boss recently faced backlash from users after adding new features that appeared to be an attempt to make Instagram more of rival app TikTok. The criticism prompted him to drop features originally designed to increase engagement on the platform and attract more bettors.

News of Mosseri’s apparent relocation plan comes just a week after Meta announced its first revenue drop, underscoring the struggles the social media giant is facing to maintain strong ad sales during increasingly tough economic times. hard. Whether a change of scenery will help Mosseri up his game and boost Instagram remains to be seen.

Digital Trends has reached out to Instagram for more information on the relocation plan reported by Mosseri and we’ll update this article when we get back to you.

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