A U.S. judge has dismissed a lawsuit accusing Microsoft’s LinkedIn of inflating the number of people watching video ads so the networking platform could overwhelm hundreds of thousands of advertisers.
In a ruling on Monday, US investigating judge Susan van Keulen said that while some LinkedIn statements may have been misleading, plaintiffs failed to demonstrate that their legal remedies were insufficient before suing under the law. of two California laws that offered only equitable relief such as restitution.
The San Jose, Calif.-Based judge also said that LinkedIn had no implied obligation to provide “accurate ad metrics,” citing its warning that it was not responsible for click fraud or illegal activity. third parties that could affect advertising costs.
Advertisers of the proposed class action lawsuit accused LinkedIn of inflating its metrics by counting “views” of video ads from users’ LinkedIn apps, even when the videos are only played offscreen because users have passed them.
The lawsuit began after LinkedIn said in november 2020 that its engineers fixed software bugs that could have resulted in over 418,000 overheads, most of them less than $ 25 (around Rs. 1,870). LinkedIn said it provided credit to virtually all of the advertisers affected.
Judge van Keulen in August dismissed some of the advertisers’ claims while leaving others proceed.
Monday’s dismissal was damaging, which means the lawsuit by advertisers TopDevz of Sacramento, Calif., And Noirefy of Chicago can no longer be brought. LinkedIn is based in Sunnyvale, California.
Lawyers for the advertisers did not immediately respond to requests for comment on Tuesday. LinkedIn and its lawyers did not immediately respond to similar requests.
The case is In re LinkedIn Advertising Metrics Litigation, US District Court, Northern District of California, No. 20-08324.
© Thomson Reuters 2021