Hardware giant Lenovo has dramatically expanded its consumer-as-a-service business model, bringing its Lenovo TruScale offering to a wide range of new high-tech laptops, tablets, monitors and peripherals and accessories.
Announced at the vendor’s seventh annual global technology event, Tech World, Lenovo revealed that it will extend its TruScale brand beyond infrastructure services, effectively consolidating all of its offerings as a service under one roof to deliver, In the company’s own words, “a truly global solution that makes everything from the pocket to the cloud, accessible through a single contract.”
Lenovo rolled out a subscription-based service under the Lenovo TruScale Infrastructure Services banner in early 2019, bringing the offer to channel partners and sales representatives in the Asia-Pacific region, as part of a global initiative.
The service was designed to provide customers with the ability to use and pay for data center hardware and services through a subscription-based model – on-site or off-site, without having to purchase the equipment itself. same.
Today, Lenovo says its TruScale offering gives businesses of all sizes the flexibility they need to stay competitive with a scalable cloud-like consumption model and predictable payment options for hardware and service inclusions.
The company said its transition to a fully integrated as-a-service strategy brings to life its vision of bringing its smart devices, smart infrastructure and smart solutions businesses together in a new way for customers – a move which she hopes will address common business challenges and provide organizations with the performance and flexibility to “pay as you grow”.
As part of the TruScale business, organizations’ infrastructure solutions are fully managed, providing Lenovo customers with the kind of benefits seen in an on-premises cloud environment, as well as “peace of mind about managing the business.” data in a hybrid environment, ”according to the company.
In addition to unveiling a number of new products and services, Lenovo Chairman and CEO Yuanqing Yang gave a keynote address at the event, discussing key trends, including the persistence of hybrid work-life solutions. .
“The next reality is here and individuals and businesses now have different needs and uses for smarter technology. Yang said. “Lenovo is focused and ready to deliver our solutions for this next reality.
“From our hybrid solutions for work and personal life, our Edge-to-Cloud portfolio, our new all-as-a-service business model under Lenovo TruScale, to Lenovo Brain and AI technologies, and our commitment to innovation green and responsible – Lenovo is committed to continuous innovation to enable our customers and the world to drive a digital and smart transformation, ”he added.
Lenovo is not alone in its efforts to expand its offering as a service, with other hardware vendors, including Cisco, Dell, Hewlett Packard Enterprise (HPE) and IBM, also offering consumption-based pricing for things like servers, storage and networking resources used for their data centers and edge deployments.
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