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Mediatel: Mediatel News: An intelligent career development: how to rename yourself


Partner contentRebranding is generally seen as a tactic used by businesses to change their brand identity. But rebranding is also a strategy you can use to improve your career development.

Maybe you are looking to change careers or just want to work on your reputation in your area of ​​expertise?

Either way, one of the smartest career choices you can make is to rebrand yourself.

Working on your personal brand allows you to make yourself (and your skills) more attractive to new employers or to be promoted to a current job. It is a strategy that will allow you to take your career to the next level.

Rebranding is not rocket science. However, if you don’t do this correctly, you’ll find it hard to be seen any differently.

In this article, we’ll take a look at these easy ways to rename yourself.

Identify your professional and personal goals

You can’t hit a target if you don’t have a target in mind.

In other words, unless you know what your professional goals are, you can’t expect to be able to switch brands and advance in your career.

Therefore, before you do anything else, it is really important that you identify exactly what you want:

  • What are you looking to achieve?
  • What type of field do you want to work in?
  • What would be a good salary for you?

Once you have identified your professional goals, you will also need to identify some personal goals. Maybe you want more work-life balance and more time with your family?

It is definitely something to consider when thinking about your career development.

Write down your professional and personal goals and define the steps that will take you there. All of this will go a long way in helping you switch brands.

Work on your soft and hard skills

There are two types of skills that will help you get the job you want or advance in your career.

They are: technical skills and general skills.

You need both! Technical skills are technical skills that can include knowledge of a specific job. Review your professional goals, identify the technical skills you need to acquire – and learn them!

Soft skills are related to personality traits and how you get along with others. Technical and general skills are important for employers. So the winning strategy is to work on both types of skills and showcase them in your resume and social media profiles, as explained below.

Update your social media

Recruiters use LinkedIn to find candidates like you. It is very important that you update your LinkedIn profile so that: a) recruiters find you and b) they are encouraged to invite you to apply for the job. In addition to using LinkedIn, recruiters these days also scan Twitter, Instagram, and Facebook profiles in order to properly assess candidates.

This is why it is so important that you update each of your social profiles so that they appeal to any future employer.

  • Add professional photo
  • Retweet articles and statistics related to your chosen field
  • Check your grammar
  • Adjust your bio to be more professional (but also personal)
  • Use hashtags to feature the things you love to do
  • To be active


Not everyone likes to network. But networking is a must if you want to rebrand yourself.

As long as there are networking events in your area, it is important that you go with your professional and personal goals in mind (see above).

You can use networking events to:

  • Meet new people
  • Add them to LinkedIn
  • Leverage your other social media profiles
  • Potentially field interviews

When networking, it’s important that you do the right things. Such as:

  • Never ask for a job
  • Build relationships with people and, if possible, ask them for advice on what you should change on your CV
  • Never take someone’s precious time
  • Engage people but let them talk (in other words: listen)

Update your CV

Your CV remains one of your best tools when looking for a new job. Now that you’ve rebranded yourself, it’s time to update it. Here are some things you will need to change:

  • Your CV Goal
  • Your transferable skills
  • Your skills section (note technical and general skills above)
  • Your format

You may also need to remove some buzzwords, jargon, and past jobs that are no longer relevant.

Continue your studies

As the great investor Warren Buffet once said, “the more you learn, the more you earn.”

In other words, nothing is going to help you more than education when looking to change careers and gain recognition.

Whatever you do, keep learning and growing. Learn things about your next career and field of work, but also learn things outside of your chosen career. Absorb knowledge, master new skills. You don’t know where all of this could take you.

Use the tips in this article to make yourself stand out from the crowd. It will take time and effort, but the end result will increase your employability, and it will also present a learning curve that you can fall back on should you ever need to rename yourself again.

And once you’re ready, head over to our job board and start applying for jobs you really love!

Rebecca O’Keeffe is a content manager at Jobbio, partner of Mediatel Jobs

Are you thinking of a change? Mediatel has partnered with Jobbio to launch Mediatel Jobs, a career marketplace for all those working in media, advertising, martech and adtech. Companies can advertise their positions on the Mediatel Jobs hub, while talents can search and apply for the most relevant opportunities.

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