The workshops are free on-site and will take place at the popular book fair social media station.
Gulf today, Journalist
In addition to celebrating reading and culture, the 2021 Sharjah International Book Fair (SIBF), organized by the Sharjah Book Authority (SBA) at Expo Center Sharjah from November 3 to 13, announced 12 workshops focused on social media and online marketing for everyone. age groups.
Expanding its range of offerings, SIBF’s social media workshops will span the gamut from the basics of creating engaging online content to learning powerful marketing methods and even creating simple home automation systems. The workshops are free on-site and will take place at the popular book fair social media station.
The wide range of sessions will include: 10 Writing Marketing Secrets That Lure People to Your Business in Seconds, by Ahmed Alkhawaja, Emirati speaker and marketing and advertising expert, who will also host a session on Powerful Methods of Marketing Psychology that influence your audience and client; Steps to Creating Social Media Content, by Brand Marketer Abdullah Darwish; and two sessions will be presented by certified coach and media personality Hala Harb, namely, How to turn useful information into entertaining content and One man show – the process of content creation from A to Z and what happens behind the scenes.
Porta pop art in clay and Pop Art will be directed by Mahmoud Safwat, cartoonist, sculptor and digital artist; while Abdus will host two sessions, namely, Build your smart city and Simple DIY home automation system. Personal Marketing Myths will feature marketing consultant and trainer Rami Issa who will teach attendees how to create compelling Instaposts; while How to Use the Internet to Advance Your Business will be led by brand strategist Samaan Mikhael; and finally, How to Turn Your Expertise into a Profitable Online Business will be presented by entrepreneur Sarah Refai.
On the theme “There is always a good book”, the upcoming 40th edition of SIBF will see the participation of 1,632 publishing houses from 83 countries. Over 15 million books will be on display throughout the 11-day celebration of literature, knowledge and culture.
A previous report stated that the Bologna Children’s Book Fair (BCBF) ‘Bologna Grand Tour’ networking initiative had announced the Sharjah International Book Fair (SIBF) as one of the stops on its tour. in four countries for 2021, to promote its goal of forging new relationships by visiting major book fairs around the world.
BCBF organizers made the announcement during Sharjah Book Authority (SBA) participation in the 73rd Frankfurter Buchmesse, which has just ended, claiming that SIBF is a strategic gateway to new business opportunities and cultural exchanges between Italy, Asia and North Africa.
The announcement follows Sharjah’s selection as guest of honor at the 59th BCBF, March 21-24, 2022.
During a BCBF presentation to Frankfurter Buchmesse, SBA President Ahmed Bin Rakkad Al Ameri detailed the Emirate’s guest of honor agenda for BCBF 2022.
He highlighted the program which includes theater and performances at the fair and in schools in the region, as well as a dialogue and speech on the development of children’s literature and education. Al Ameri asserted that the inclusion of SIBF 2021 in the Grand Tour of Bologna reflects the vision and guidance of His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, member of the Supreme and Sovereign Council of Sharjah, to establish the emirate and its cultural platforms as dynamic. poles of exchanges and human development.
Speaking on attending Frankfurter Buchmesse, the President said: “The SBA is keen to participate in international book fairs to establish and advance partnerships with cultural institutions and publishers around the world. He underlined that Frankfurter Buchmesse is one of the crucial events on the ASB’s agenda.
The SBA also used the world’s largest event platform to promote the 40th edition of the Sharjah International Book Fair (SIBF) and advance the agenda of the three-day Publishers’ Conference. – a key industry event that precedes the SIBF and brings together professionals from the global publishing industry.