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Social Selling: Strengthening Online Relationships for Business Visibility and Success | New times


When a business uses its social media channels to connect with potential customers, engage and develop a connection with them, it’s called social selling.

Distinct from social media marketing, social selling goes beyond creating and sharing content on social media networks. It goes even further to reach and connect with potential customers.

The goal of social selling goes beyond marketing and branding goals, its emphasis is on building established relationships with customers.

Social Selling leverages social media channels to interact directly with buyers. sharp photo.

This form of marketing is done by sellers for the purpose of leveraging social media channels to interact directly with their buyers.


Due to the Covid-19 pandemic, most businesses have moved their services online. It is therefore imperative that networking and relationship building be moved online and prioritized – this is where social selling comes in.

Social selling creates opportunities to connect with new potential customers on social media, where they are already active and engaged in conversations.

Studies have found that leading social selling companies create 45% more selling opportunities than brands with a low social selling index.

Additionally, companies that prioritize social selling are 51% more likely to meet their sales quotas, while 78% of companies that use social selling sell more than companies that do not use media. social.

David Kwizera, an entrepreneur, says that when you understand the role of social selling, it has vast benefits.

He explains that the difference between social media marketing and social selling is that this tact is mostly used by those with sales skills.

This, he notes, plays an important role when it comes to generating higher quality leads and other important deals for an organization.

“As an entrepreneur, I think this is a crucial element for any organization. And when done right, the benefits are far better than other tactics and skills used in a business, ”he says.

Kwizera goes on to note that while this form of marketing is mostly done by salespeople, it is also ideal to impart skills to the whole team as everyone needs to be engaged for tangible and massive results.

For Emmy Rwagasore, entrepreneur and saleswoman, adopting the social selling aspect in any business will increase the visibility of your brand.

It would be even better if all employees were trained on how to share organizational content, as it will help reach a large number of consumers, he says.

To support Rwagasore’s sentiments, various sites and online studies also note that, naturally, companies gain the most from having most or all of the employees active in social selling. But, employees in various departments also reap the benefits by becoming active social salespeople as well.

Additionally, increasing quality leads can help sales; Social selling is a great way to increase business transactions and improve success rates.

“It would literally mean an increase in the number of clients and customers of a business. And above all, more income for the organization, ”he says.

Marie Chantal Umunyana, an entrepreneur in a digital health start-up, believes that social selling also creates leadership between colleagues or employees.

If everyone is supposed to play a role in making their organization known in different ways, it certainly means that these people have taken on a role of guiding others, which is no different from being a leader, he explains. she.

“In other words, these employees can become the go-to source of information, which means they are now a trusted resource for buyers and customers, making them good leaders to follow or emulate.” , she says.

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