Home Social networking Why Indian Twitter users are calling for a boycott of fast food chains KFC and Pizza Hut

Why Indian Twitter users are calling for a boycott of fast food chains KFC and Pizza Hut

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The #boycottPizzahut and #boycottKFC went viral on Twitter a day after carmaker Hyundai received similar backlash for its controversial Kashmir posts on February 5.

KFC and Pizza Hut are subsidiaries of the American company Yum! Brands that also own the popular Taco Bell brand. AFP

A day after Twitter took up arms against automaker Hyundai and the #boycottHyundai hashtag went viral, fast food chains KFC and Pizza Hut are now the first victims of Twitter users’ ire.

Here’s a look at what happened and why #boycottKFC and #boycottPizzahut have become the most discussed topics on the social networking site.

KFC and Pizza Hut incur wrath

The two fast food chains in Pakistan displayed posters expressing their support on the occasion of “Kashmir Solidarity Day” (February 5).

In the post, it can be seen that KFC supports Kashmir Solidarity Day and the freedom of Kashmiris of India. “We stand united on this day of solidarity in Kashmir, to realize their right to freedom,” read the caption written by KFC.

The company also shared a poster depicting the western Himalayas. The poster added: “Their desires for freedom are sincere.”

Similarly, an Instagram post from the verified account of “Pizzahutpak” said, “We stand by you. Kashmir Solidarity Day. »

‘Not so good at finger licking’

Indian Twitter users seeing posts by global brands saw red and the rapid calls to boycott the brands went viral on Twitter.

Apologies presented

Seeing the flood of tweets calling for a boycott, KFC apologized for its Pakistan-based franchise’s message supporting separatists in Kashmir.

Pizza Hut also issued a statement saying ‘it does not condone, support or endorse the content of any message circulating on social media‘ after it suffered backlash over an Instagram post about Kashmir by its official handle at the Pakistan.

“We deeply apologize for a message that was posted on some KFC social media channels outside the country. We honor and respect India, and stand by our commitment to serve all Indians with pride,” according to a post on KFC India’s official Twitter account.

Pizza Hut, in its statement, said: “It does not condone, support or endorse the content of any message circulating on social media. We stand by our commitment to serve all of our brothers and sisters with pride.”

Social media posts have been deleted since the controversy erupted.

Hyundai faces anger

The incident follows a similar backlash Hyundai Motors faced on social media on Sunday after a dealership in Pakistan posted a message supporting separatists in Kashmir.

A Twitter account of a Hyundai dealership in Pakistan with the handle @hyundaiPakistanOfficial had posted a message supporting Kashmir Solidarity Day, backing what it called a “struggle for freedom”.

Following the post, #BoycottHyundai trended on Twitter in India with many users asking people to stop buying the company’s products in the country.

On Sunday, Hyundai Motors India posted a message on social media reiterating its commitment to the Indian market.

With contributions from agencies

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